Search engine optimization (SEO) is a key component to include in your company’s Internet marketing plan. Using SEO can help to leverage your online presence by organically increasing your search engine rankings to help get you found by the highest quality leads and your targeted traffic.

SEO as part of your Internet marketing plan

Just having a website for your company is simply not enough for online success in today’s market. Instead, that is just the first step of many to your company’s online success. Once you have created your website, you need to get your website found by your targeted traffic. What this means is that you are reaching out to the highest quality leads who are the most likely to convert into customers, leading to more sales and profits for your company. The best way to go about this is by incorporating a SEO strategy as part of your overall Internet marketing plan.

National Positions and SEO

At National Positions, we understand the importance of SEO to your company’s Internet marketing campaign. Our experts here at National Positions will review your current company’s website and, if applicable, any other online presences such as profiles through social media sites. We will then work with you to do keyword selection. Our experts will work with you to choose what keywords best and most appropriately reflect your company and what you do. Then these keywords will become the words we work to rank your company highly for on various search engines, such as Google and Bing.

To achieve high rankings organically, our experts at National Positions will need to work with you to review and make sure that your online content on your website, blog and social media profiles are optimized for SEO success. We will make sure that the chosen keywords are placed strategically throughout your content. Additionally, we will work to make sure that your content is well written, unique and provides real value to your users. The major search engines not only rank based on the keyword density but also by the quality and value of your content. Because of this, it is very important to make sure you not only have keyword-rich content but that this content also provides value in a way that is engaging and appealing to the user.

Another crucial part of your SEO strategy that our experts here will work with you on is the layout and structure of your website. If your website is not optimally designed, then you will see a higher bounce rate. This higher bounce rate will tell search engines that your website does not provide value to the users given they are not spending quality time on your site fulfilling your call to action, whether that is filling out a form or clicking through to your products and services page. For this reason, it is very important to make sure that you have a well organized website that allows users to easily browse through your website. Our experts here at National Positions can review your existing website and help to modify and optimize it for better search engine rankings.

The major search engines often change their algorithms, which alters your ranking based on different factors such as keywords and user value. Because of this, your company’s SEO campaign will need to evolve over time to adjust for this. Our experts at National Positions can work with you to make sure you achieve and maintain high search results rankings by constantly reviewing, modifying and optimizing your website.