August 20th, 2010
Today we will give you some statistics for website conversion that should open your eyes and make conversion a top priority for your SEO campaign:
- 85% of first-time visitors to your site will leave it because it is poorly designed.
- 50% of visitors will leave a new site because they cannot easily and quickly navigate the website to find what they are looking for.
- 40% of repeat visitors will abandon a website if they have a negative experience.
- 70% of potential customers will leave your website without completing a sale.
These statistics should capture your attention and leave you with the following questions to think about:
- How can I convert a higher percentage of my visitors into customers?
- What parts of my sales or leads pages will convert a visitor into a customer?
- What will it take to boost my conversion rate from where it is now?
Tags: conversion rate, converting traffic, internet marketing, Los Angeles SEO company, national positions, Organic SEO, search engine optimization, SEO, SEO companies, seo company, SEO companys, traffic conversion, website conversion, website traffic conversion
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August 19th, 2010
Not every person that comes across your Internet advertisement will click on it. Not everyone that you send an email to will visit your website. Not every visitor to your site will buy something. How do you get more people to pay attention to your brand?
Advertise offline. Passing out business cards and fliers will connect your online business to your visitors’ community, so that way they will feel more connected to you. You will be able to get your website URL out there and may drive people to visit you online.
Offline advertising, such as on television or radio or in the newspaper, will connect your business to the local community and lets people know that you are more than just a faceless online entity.
In the end, getting the word out about your business in the real world can convince more people to take action and visit your business online. You will be able to increase traffic and perhaps convert more visitors into customers if you can convince people that your website will be useful to them.
Tags: internet marketing, Los Angeles SEO company, national positions, Organic SEO, search engine optimization, SEO, SEO companies, seo company, SEO companys
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August 18th, 2010
You may be wondering why you should use search engines to build brand awareness and increase traffic to your website. When you use major search engines, you will be sure to attract quality traffic to your site. Smaller search engines provide slower feedback loops. In addition, major search engines have the following advantages:
- Your SEO results will be measurable and feedback will be faster
- PPC search engines offer great free targeting features
- They are less susceptible to fraud and give you high quality traffic to your site
- Registering with small engines can be a waste of time because they may never see substantial traffic
- More established engines and companies will give you similar results for your keywords. You will not see a lot of variety across results pages because you are seeing quality results.
Tags: internet marketing, Los Angeles SEO company, national positions, Organic SEO, search engine marketing, search engine optimization, search engines, SEM, SEO, SEO companies, seo company, SEO companys
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August 17th, 2010
By now you have undoubtedly looked into creating a Facebook page or profile for your business. Once you do choose to create a profile and your page is set up, did you know that you can help it rank in search engines?
Here are some tips to optimizing your Facebook page so that people can find it if they search within Facebook:
- Select great keywords – Selecting keywords for your URLs and your profile name will let visitors know what your page content speaks to and will let the search engine identify you as a relevant page as well.
- Link to your website – Linking to your company’s website in your profile will drive targeted traffic to get more information about your company. These links will help increase traffic to your site and boost sales and leads for your business.
- Keep your profile active – Including pictures and videos on your Facebook page will keep your content dynamic and will keep your visitors happy. Updating status posts and giving information on products and services will keep your content fresh and interesting.
By optimizing your Facebook profile, you will be able to drive more people to your website and can boost your traditional SEO efforts.
Tags: conversion rate, converting traffic, facebook, Los Angeles SEO company, national positions, search engine optimization, SEO, SEO companies, seo company, SEO companys, social networking, target audience, traffic conversion, website conversion, website traffic conversion
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August 16th, 2010
If you are just starting your business online, you may be finding it very difficult to generate quality content on your own. Hiring writers or writing content yourself will cost you money and valuable time that you might want to dedicate to things like advertising or production. Did you know that there is a ton of good, free content available on the Internet? All you need to do is find it and make it your own.
Creative repurposing of content from other sources with your own content or interesting features on your website can be extremely helpful to your visitors. Here are some useful ways to repurpose content that will be useful for your target audience and will be unlikely to be seen by search engines as plagiarized:
- Use official product specifications from the manufacturer in product descriptions
- Incorporate user feedback into your pages
- Use product recommendations and related or compatible items in your pages
- Integrate topic-specific RSS feeds into your website
- Interview friends and experts so you can get help writing articles
Tags: content development, Los Angeles SEO company, national positions, Organic SEO, search engine optimization, SEO, SEO companies, seo company, SEO companys, target audience, target audiences, website design
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August 13th, 2010
When looking to start your Internet marketing strategy, you may be wondering which method is best for your company. Here is a quick rundown of how search engine marketing, such as pay-per-click, is different from natural SEO:
- PPC is centered on the idea of “pay for inclusion,” where you pay for advertising when a person clicks on your ad. SEO is free for your company once you rank in search results.
- PPC will show your ad with the sponsored links. SEO results are included in the main search results.
- While SEO can take a long time to rank depending on the popularity of your keyword, PPC will show an immediate boost of targeted traffic.
- Over time, SEO will lead to greater margins than PPC.
With these tips in mind, you will be able to decide which strategy will benefit your business the most.
Tags: Los Angeles SEO company, national positions, organic search results, pay per click, PPC, search engine marketing, search engine optimization, SEM, SEO, SEO companies, seo company, SEO companys, target audience, traffic conversion
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August 12th, 2010
A major component to the Internet nowadays is video. With many different video-sharing sites like YouTube, there are literally millions of videos available for people to see. How can you make a video that will be able to stand out from this crowd and capture the attention of your audience?
The key is proper video optimization. VSEO services will allow you to create a compelling video that includes information about your products and services. Along with informing your audience, your video can generate buzz for your brand and encourage viewers to visit your website.
With increased traffic to your site, you have another opportunity to convert the traffic into sales and leads. It is important to have well-optimized videos to compliment your ongoing organic SEO so you can continue to drive traffic to your site and convert more visitors into customers.
What is keeping you from reaching your audience in a more dynamic way than before?
Tags: Los Angeles SEO company, national positions, search engine optimization, SEO, SEO companies, traffic conversion, VSEO, website conversion, website traffic conversion
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August 11th, 2010
When building an SEO strategy for the first time, you should know that the process is not simple. Sure, you can optimize a website and let it sit there until rankings improve, but what happens if rankings start to fall?
A well-executed SEO campaign requires constant monitoring and updating of all of the factors of SEO. As search engines change algorithms and new trends take hold of the Internet, it is important to be able to adapt. As long as you keep up with how search engines are ranking your sites and the competition, you will be able to continually rank for your keywords.
Another reason why you can’t leave your site alone is because search engines rank you based on your relevancy to the market. If you have a lot of content that is perfectly optimized but hasn’t been touched in months or years, it can be seen as stale.
Therefore, be sure to invest a lot of time and energy into monitoring your SEO strategies, or hire an experienced SEO company to do it for you. Either way, your website and its rankings will not survive without constant maintenance.
Tags: conversion rate, converting traffic, internet marketing, Los Angeles SEO company, national positions, Organic SEO, search engine optimization, SEO, SEO companies, seo company, SEO companys, target audience, traffic conversion, website conversion
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August 10th, 2010
So, by now you have your primary and secondary keywords and you are looking to write content pertaining to quite a few of them. You may be having a tough time coming up with a theme for your content (for example, what can you write about “Los Angeles SEO company”).
When trying to write enticing website copy that is also relevant to your industry and your keywords, there are a few things you should keep in mind:
- Write more than 500 words – As a general rule, it is good to have copy that is long enough to convey necessary information to your visitors, but not too long that it will lose their interest and make them want to abandon your site.
- Do not overuse your keywords – Keyword stuffing is never the answer. By simply including long strings of keywords into your articles, you are effectively dooming your SEO efforts to failure. Search engines will see strings of keywords and ultimately determine your content offers nothing relevant to your audience and your site will take hits in the rankings.
- Make your copy readable – While it is important to include a few keywords, you still want your content to be readable. When visitors come to your website, you want them to be able to get all of the information they need. If users are happy with your website content, chances are that search engines will be as well.
Tags: keyword optimization, keyword relevancy, Los Angeles SEO company, national positions, search engine optimization, SEO, SEO companies, seo company, SEO companys
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August 9th, 2010
It is important to create a site map for your website for all of the search engines to crawl. This site map should be created following the guidelines from the major search engines, which you can find in their Webmaster tools, so that you are sure to have it crawled correctly.
Your site map should link to your homepage and should contain links to all of your major internal pages. This way, when search engine spiders crawl your site, it is easier for them to navigate to all of your pages. Also, your site will be well organized, which enhances its credibility with search engines.
In addition to aiding spiders, your site map can help your visitors find their way around your site if they get lost or cannot find a specific page they are looking for. For this reason, your site map should be extremely simple to use and should be light on graphics so that it can load fast.
Properly optimized site maps will help search engines index and rank your pages. By submitting your site map directly to the search engines, you can alert them of any changes made to your website so they can quickly update the index of your site. This will help your SEO efforts and position your website to climb the search rankings.
Tags: conversion rate, converting traffic, internet marketing, Los Angeles SEO company, national positions, search engine optimization, SEO, SEO companies, seo company, SEO companys, site map creation, traffic conversion, website conversion, website traffic conversion
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